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is the project space of the What Art Can Do Foundation, a platform that focuses on intercultural cooperation and cross-cultural dialogue. The foundation was founded in 2018 by Simone Swildens. WHAT ART CAN DO acts as a stepping stone for artists and an accessible community of buyers and lovers of the visual arts.


Simone Swildens, together with Geraldine MacDonald, organizes and curates monthly exhibitions from the heart of the Jordaan with national and international artists who are not yet affiliated with a gallery in Amsterdam or who want to be connected to a gallery.


WHAT ART CAN DO... is open to the experiment, is internationally and diversely oriented.


Simone Swildens has been involved as founder of the Art in Redlight foundation, renamed This Art Foundation, organizer and curator in many national and international projects including Art in Redlight, the current This Art Fair and Here-Now /Current Visions from Colombia; an artist's vision of the changing cultural, social and political landscapes of a country marked by a 60-year history of armed struggle.


In 2021, the Fair Practice Code became a fixed provision for the part of the cultural sector that is supported by public resources. The Mondriaan Fund supports the gallery sector in a number of ways, and therefore believes that it is important that the principles outlined in the Fair Practice Code are also self-evident in the gallery sector. As of July 1, 2023, the Gallery Fair Practice Code will become a permanent condition for galleries that want to offer the KunstKoop or receive a contribution for a foreign art fair. It is important to always apply the code and explain what it entails. The galleries are expected to publish the Code in full and in a prominent position on their website, alongside the declaration that they endorse the Code.


The code

  1. The gallery in question records in writing the relationship between the gallery and the artist, including agreements regarding the duration of the agreement, prices and any applicable discounts. Other matters that may be recorded in this document include: monitoring and evaluation of the agreements, both parties’ targets (e.g. regarding international visibility), the relationship with a second gallery, agreements regarding the settlement of any discounts, regarding commissions from third parties, or the settlement of other expenses such as for transport, photography, insurance or the construction of an exhibition. Model contracts are available on the Dutch Gallery Association (NGA) website.

  2. The artist remains the owner of their work until the full amount is paid to the gallery, with the exception of secondary trading. This also applies in the case of gallery bankruptcy or attachment.

  3. The gallery shall transfer the full artist’s share of the sales price agreed with the customer within 60 days following the sale of the artist’s work, and provide the artist with the buyer’s name and address details, and a copy of the invoice.

  4. Unsold artworks in the charge of the gallery must always be returned to the artist within a month, if requested by the artist.

  5. The relationship between galleries may involve competition and rivalry, but in the case of different galleries representing the same artist, the galleries should in all respects remain loyal to the interests of the artist in question. If a gallery exclusively represents an artist, thereby acting as their ‘mother gallery’, and another gallery would like to organise an exhibition with this artist, the involved parties should make written agreements regarding the conditions under which the exhibition can be held (see appendix for a Dutch Gallery Association (NGA) model contract).

  6. The gallery is expected to be professional and competent, and to maintain this professionalism and competence.

  7. The gallery vouches for the authenticity of the work that they are selling.* In the case that a work is adjudged to be fake by a recognised independent party, the customer may return the work to the gallery owner and have the amount paid for the work refunded.

  8. A gallery states the following on their website: their objectives, programme, working method and the artists that they represent.

  9. A gallery is expected to act in accordance with the Fair Practice Code (, which includes an assurance against inappropriate behaviour at the gallery and elsewhere.

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